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Portfolio
Portfolio
Xcene Research
Marketing Specialist
– Develop and execute marketing strategies that articulate the company’s mission to stakeholders, leading to enhanced brand recognition in the industry
– For blog posts on the Xcene Innovate blog and other digital platforms, I use a keyword generator to identify and leverage relevant niche keywords, boosting search engine optimization. This approach has increased brand visibility by over 40% and driven a 30% increase in engagement, consistently helping brand content rank in the top 10 search results.
– Grew the primary social media platform (LinkedIn) by more than 4,000 followers in just one year.
– Execute targeted email campaigns using Mailchimp, successfully driving over 300 attendees for various stakeholder meetings.
– Develop a content calendar that aligns with the organization’s marketing goals and ensures consistent, high-quality output.
Bleu Orange
Media
Marketing Specialist
– Developed marketing campaigns for clients that boosted lead generation through targeted ads and social media content creation.
– Created engaging social media content, and blog posts, and designed WordPress websites with website materials that resonated with target audiences.
– Gathered and analyzed data from various channels, including social media, website analytics, and email campaigns and created comprehensive reports that provide insights into the effectiveness of our marketing strategies.
Impact Africa
Summit
Marketing Specialist
– Planned, created and managed campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter to boost engagement and brand awareness.
– Designed and executed targeted email campaigns using tools like Mailchimp, ensuring high open and click-through rates.
– Ran and optimized ads on platforms like Google Ads and social media, focusing on lead generation and conversion.
– Worked with other team members to create a visually appealing website and engaging posts, stories, and campaigns tailored to each platform. See Linkedin Page
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Clients
